image credits @shutterstock
❇ The quality of our relationships determines the quality of our lives. - Esther Perel
In this third installment of my explorations around trust, I am inspired by a small online retailer in Zurich which surprised me by transforming me, over the course of a year, into an advocate of their beautifully curated selection of organic and sustainable beauty products. And following from that, I got interested in how closely are the science of influence, persuasion and trust intertwined in this advocacy process. As it turns out, very.
Finally the glue that connected these pieces together, in my particular experience? Stories. And great copy writing.
I finish with some open questions anyone who is keen to build (or build back) trust and meaningful relationships with employees and clients alike.