- Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay. - Seth Godin
The news got in right after I’d put this post to bed. I’m a bit miffed about it. The big rebrand of the year (or decade): Facebook renames itself ‘Meta’. Right after I’d renamed this newsletter the Mettā View. I mean! More on Zuck’s metaverse thing here in case you live under a rock.
Connection, not just media, is on my mind as I am toiling away at pivoting AVM Consulting. Let’s ditch the broadcast and start communicating. Talking, or listening, depending on where you are at of course!
After a couple of weeks waxing lyrical about the magic of shoes and ready-to-wear, this week I decided to concentrate on what’s keeping a lot of business owners, freelancers, and executives up at night, namely: how to reach their clients. It got me asking myself, is social media still social?