AVM consulting - Coaching, Consulting & Storytelling
AVM Consulting · Looking Forward - 031 - Is social media still social?

image credit Prateek Katyal on Unsplash
by Anne Muhlethaler @annvi

Is social media still social?

  • Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay. - Seth Godin

The news got in right after I’d put this post to bed. I’m a bit miffed about it. The big rebrand of the year (or decade): Facebook renames itself ‘Meta’. Right after I’d renamed this newsletter the Mettā View. I mean! More on Zuck’s metaverse thing here in case you live under a rock.

Connection, not just media, is on my mind as I am toiling away at pivoting AVM Consulting. Let’s ditch the broadcast and start communicating. Talking, or listening, depending on where you are at of course!

After a couple of weeks waxing lyrical about the magic of shoes and ready-to-wear, this week I decided to concentrate on what’s keeping a lot of business owners, freelancers, and executives up at night, namely: how to reach their clients. It got me asking myself, is social media still social?

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AVM Consulting · Looking Forward - Fashion As Self-Care

Image credits Artur Aldyrkhanov on Unsplash
By Anne Muhlethaler @annvi

Fashion as Self-Care

  • What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language. – Miuccia Prada

I'm excited to tell you that I am getting dressed again. If you wonder whether I was seen wandering naked down the street recently, that's not what I meant by this (although weirdly, that does happen in my dreams once in a while). I am feeling this different energy, and yet things still feel heavy. So with this in mind, I follow on from my ode to shoes to explore the ways in which fashion, accessories, and colour are identity enhancers - if not symbols of our taste - and can be the bearer of our values.

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AVM Consulting · Looking Forward - 029 - It's a Shoe Thing

It's a shoe thing

So my week so far has been about self-management and self-care. It may just be that I’ve embarked on some deep work, and my brain seems to be demanding energy that I’d otherwise allocated to other things. Long story short, I’m glued to my desk and doing the work. Meanwhile, when I get a chance to get a peak outside, I feel new energy. Translation: I want new shoes, and it’s a good sign. And that’s the subject of today’s Looking Forward post, dedicated to my love for footwear.

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AVM Consulting · Looking Forward - 027 - On Swimming, resources and finding flow

image by @annvi

On swimming, resources and finding flow

❇ Love is not the about the frequency of communication but the depth of connection. Adam Grant - TED Monterey 2021

Anyone who knows me well knows that I have a tortoiseshell cat called Fifi. Initially christened Ficelle by my dad, that one time when he came to visit me in London, I renamed her as soon as he got back on the plane. My furry friend has been a loving sidekick (only towards me, cheeky that she is) for over sixteen years. She was even immortalised by my previous team in a comic book created to celebrate my time in the company.
Perhaps not surprisingly given her age, Fifi seems to be on her last legs, or rather her kidneys are. After a few days at the vet's, she came back smelling a bit like hospital and spends her mornings hiding under the bed after I administer her medication. I wish I could hide under the bed.

Outside, life goes on. A few days before, I took myself on a short retreat and rekindled with my childhood love of swimming. Surprisingly, this turned out to be a peak experience, and the subject of this post. It’s a reflection on the feeling of ‘meh’ (aka languishing), and how to find joy (and flow) in the small things.

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AVM Consulting · Looking Forward - 026 - September Resolutions

September Resolutions

Call it August doldrums, call it 2020 part 2, call it global catastrophe, call it burnout, call it burning, just call it like it is: bad. - Rachel Jepsen, Every

September is the start of the new year. At least, that’s what it feels like for some of my friends, parents, who have way more work to prepare when the new school year starts than at the beginning of the calendar year.

We were reflecting on this with a couple of friends, chatting away in the turquoise loveliness of the Aegean sea, a parenthesis, before flying home back to reality. One of us suggested we consider approaching September like others do January, more purposefully, with resolutions etc.
I paused. Could that apply to me too, I wondered?

Back to school, the new start coincides with the Jewish New Year. Rosh Hashanah celebrations started this past Monday, the same day I started writing this piece. Timely.

So I decided to indulge and play a game I named ‘September Resolutions’.

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AVM Consulting · Looking Forward - 025 - This is a test

this is a test

When opening my mailbox, I generally smile when I see a small package. As I turn the key and open the small red metal door, anything that says 'I am not a bill' makes me happy. And sometimes, though rare, I even get good surprises when I collect my mail. This spring, for example, someone sent me a book, and I don't know who the sender was. Adding a note is a nice (or necessary?) touch so that I can thank or credit the surprise (or even delight) to the right person. Indeed, it matters because I found the book to be amazing.

So ta-dah! The book is called Your Music and Your People by Derek Sivers. Some of the pieces resonated with me because I know the life lessons or advice he writes about are true. When this next one pulled me back to my earlier musings about the importance of testing, I felt a tug. The author called it 'This is only a test'.

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AVM Consulting · Looking Forward - Trust Takes Work

image credits @shutterstock

Trust takes work

❇ The quality of our relationships determines the quality of our lives. - Esther Perel

In this third installment of my explorations around trust, I am inspired by a small online retailer in Zurich which surprised me by transforming me, over the course of a year, into an advocate of their beautifully curated selection of organic and sustainable beauty products. And following from that, I got interested in how closely are the science of influence, persuasion and trust intertwined in this advocacy process. As it turns out, very.

Finally the glue that connected these pieces together, in my particular experience? Stories. And great copy writing.

I finish with some open questions anyone who is keen to build (or build back) trust and meaningful relationships with employees and clients alike.

Listen here
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AVM Consulting · Looking Forward - 023 - Inauthenticity, trust wobbles & mindfulness

By Anne Muhlethaler @annvi

Trust wobbles, inauthenticity and mindfulness

This week, I had the pleasure of booking myself a trip, and one of the ensuing conversations with a customer service representative at Easyjet was the entry point for my second article on the importance of trust. I dig into the power of mindfulness, authenticity and how we should all just try to be ourselves. Not a reader? Listen here

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AVM Consulting · Looking Forward - 022 - Exploring Trust

Photo by Zdeněk Macháček on Unsplash

Exploring trust

❇ Extending trust to others rekindles the inner spirit - both theirs and ours. - Stephen M.R Covey, the Speed of Trust

The first in a series of three articles, I decided to explore in depth the subject of trust. Whether trust in ourselves or others, at work or at home, and then ways in which to establish trustworthiness as a business or a brand, trust truly underpins all our interactions and supports the healthy functioning of our relationships.

Do you wonder how to nurture it in yourself, how to establish it in your businesses and communication? Well, that's what we're here to explore, so let's dig in! First step: boundaries!

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AVM Consulting · Looking Forward - 021 - The Role of Curation

The role of curation

❇ A day has a hundred pockets if you know what to put in them. - Nietzsche
Curation is the word, or rather the concept, on my mind at the moment, thanks to multiple sources who in the past few days filled my inbox with things related to the subject. I explore its meaning for brands, customer experience, and also what can hide behind 'idea selection' as a means to express oneself.
And on a semi-related note, I am considering curating my summer... I'll tell you more about that as it shapes up.

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