AVM consulting is a branding & communication consultancy working with fashion and luxury partners worldwide.
AVM Consulting · Looking Forward - 015 - Hitting the Keyword

hitting the keyword

❇ Happiness is when what you think, what you say and what you do are in harmony. - Mahatma Gandi

Procrastination sometimes leads us to exciting explorations. That's what happened to me when I let myself be distracted instead of writing my Looking Forward post a couple of days ago. Borrowing from the podcast, I indulged in looking for a point of convergence between my favourite word and what brings me happiness, so doing I might have found my Ikigai. This brought me to revisit the wonderful audiobook 'The Art of Possibilities' by Rosemund and Benjamin Zander as well as the English conductor's phenomenal Ted Talk. Treat yourself to both and you'll thank me later, that's a promise!

Listen on SoundCloud
Read full post
AVM Consulting · Looking Forward - 14 - The Power of Words

Photo by Brett Jordan on Unsplash


❇ You must give birth to your images. They are the future waiting to be born. Fear not the strangeness you feel. The future must enter you long before it happens. - Rainer Maria Rilke

With a couple of clients - and some great copywriters - I have been pondering the value and sometimes the power behind our words. This may have been prompted by my conversation with novelist and mindfulness teacher April Davila, my guest on Out of the Clouds. It could also be that I have been inspired by poetry of late, including the wonderful lines from Amanda Gorman, who graces the cover of US Vogue this month - see below in the digest.
Whether used as metaphors, in copywriting, mindful mantras or economic models, words carry intention and, possibly, the keys to our future.

Read full post
AVM Consulting · Looking Forward - 013 - Mindful Communication and DEI

Diversity Photograph: Getty Images via @guardian
by Anne Muhlethaler @annvi

Mindful communication and DEI

❇ What you read and write can help you heal, so be thoughtful about what you consume.- Thich Nhat Hanh, The Art of Communicating

Working at the crossroads between business and mindfulness is an interesting place to explore life. I am, like others out there, working on integrating or pulling together these various parts of me. It's a complicated process but I hope that offering my own interrogations and a-ha moments, the good, the bad and the funny, will be of use for you, if not today, then sometime in the future.
This week, I dig into an important subject of study for me, mindful communication, what it means to create a 'container' and holding space, and why we all need it.

Read full post
AVM Consulting · Looking Forward - 012 - The Case of Too Many Cooks


❇ The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter. - Malcolm Gladwell, Blink

Last week as I was writing my weekly blog post, I got deep into research of the subject I was touching upon - namely challenges in group decision-making. So I chose to wait and come back to the subject this week. I guess I practiced what I preached a couple of weeks ago - I slowed down. Meanwhile, I was treated to a serendipitous email from HBR in which I found a wonderful article by Cheryl Strauss Einhorm on the myths behind decision making.

Read full post
AVM Consulting · Looking Forward 011 - WHY SLOW IS GOOD

why slow is good

❇ Keep the main thing the main thing. - Ralphie J Karam

I was never a fan of 'doing for the sake of doing' but as many, I am feeling the social pressure, social media that is, of posting for the sake of feeding the machine. So I explore my internal narrative, the way that stress narrows the aperture of our minds and why slowing down is a healthy move for both creativity and collaboration.

Read full post
AVM Consulting · Looking Forward - The Art of Negotiation

The art of negotiation

❇ Women are not little children. Women are not weak, not victims. Pleasure and danger go together, of course they do. We want the pleasure and we can cope with danger. - Nadine Strossen

Every week, after writing this blog, I wonder whether I will have anything to talk about (or rather write about) the following week. Doesn't every writer has that fear? As mindfulness my mentor, Solwazi Johnson, invited me to do in our monthly sangha meetings, I let myself write about what's on top for me - aka what's actually bubbling under the surface right now. Oh dear, human interactions are so complex. Whether at work or at home. My own situation was an excuse to do a little digging around the subject of negotiations and I come out of this a better person indeed.

Read full text
AVM Consulting · Looking Forward - 006 - the Life Changing Magic of Editing

The life changing magic of editing

❇ If you feel that you just can’t write or you’re too tired or this, that, and the other, just stop thinking about it, and go and work. Life doesn’t have to be so over thought. You don’t have to wait to be inspired. Just start working. —Joyce Carol Oates

At the start of this project, writing a newsletter/blog that is, I only saw myself as a curator of interesting news. Itself, not a project that felt too intimidating. I did need a bit of support at the start, and I can thank my friend Anna for making herself available to correct some of my grammar. Having a support system, whether personally, or in creative and entrepreneurial endeavors is not only valuable, it's something to cherish.

Today, I am inspired by the editing process in Looking Forward and in my love of long-form pieces as well as large scale art in the Digest. These demands time and attention, which I don't always have either of, so I save them in a small note folder for more idle moments.

Read full post

Join our mailing list to receive our weekly newsletter