I feel quite far away from the world, typing this from my living room, while my survivor of a cat sleeps on top of me, on a furry blanket. You see, in London, Fashion Week is in full swing, and I have a little FOMO and yet no desire to travel, nor to open my Instagram feed. So what is that about? I think it’s just February pushing my buttons.
Meanwhile, I wrote this for Looking Forward about how I invested some of my money (in January 2020…😱) and what I learned in the process, lessons which, strangely or not, can be applied to many other business situations and brands’ communication. You'd be surprised how this will be relevant for a lot of brand managers out there.
The name of the post took me a while to figure out: 'Banking on values'. There's certainly a pun there, one that those of you who've read the joint investigative report by the Guardian, Le Monde and Süddeutsche Zeitung on Credit Suisse won't miss. The irony is not escaping me.