

image credits @hermes
221005
Hermès is getting fit
Wellness is all the rage. So much so that luxury house Hermès is launching a series of pop-ups called HermèsFit, from Hong Kong to Paris, to Tokyo, and has designed for the experience the most instagrammable of spaces. Effectively making it almost impossible to miss the picture, the all-orange fitness venues are a great marketing ploy that will do more than get fit: if you want to get your social engagement up, it’s probably worth a visit.