AVM consulting is a branding & communication consultancy working with fashion and luxury partners worldwide.

Image credit @lego
By Anne Muhlethaler @annvi

lego says 'everyone is awesome' with LGBTQ+ Set

Lego says 'Everyone is awesome' as they launch their first LGBTQ+ set, inspired by Danish toy maker's designer, Matthew Ashton, who initially designed the set for his own desk:

'The colours of the stripes were chosen to reflect the original rainbow flag, along with pale blue, white and pink representing the trans community, and black and brown to acknowledge the diversity of skin tones and backgrounds within the LGBTQIA+ community.

In all but one case, no specific gender has been assigned to the figures, who are intended to “express individuality, while remaining ambiguous.”

Read on at the Guardian

Sign Up for AVM's Weekly Digest direct to your inbox