This morning, my coach took off her dark navy puffer jacket, and as I was getting ready, she noted she’d torn out one of the seams. The brightness of the down gave it away. She explained it wasn’t meant to be washed regularly, but she puts it in the machine twice a month. That surprised me. I asked if it was a Patagonia jacket because she could get it fixed for free. She said no. She’d not heard that the brand offers to repair ’ad vitam’ any items bought with them. This level of care and repair is simply outstanding and one that’s driven sustainability-minded consumers to them for years. Care and repair is an area where customer satisfaction and loyalty meet sustainability. I'd love to see more brands get precious about extending the life of their products.
Like that, but different, this article on how B Corp Certified company Fairphone designed a more repairable and hence more sustainable new phone immediately grabbed my attention. It’s worth noting that when it comes to tech, issues of repairability impacts design, as is explained in this article, and it needs to be at the forefront of companies’ minds as they work on new products. I hope more companies take note. I’m still relatively attached to an IOS interface; other than that, Fairphone gets my vote.