In Anne's Words
“I believe that everything in life can be solved by better communication. My mission is to help people tell a better story.”
Hey, I’m Anne. I am an entrepreneur, an indie business consultant and a certified coach. I specialise in communication strategies, with a dash of mindfulness.
To put it simply, I help people and companies talk about who they are and what they do so they can connect with their audience, fulfil their mission and create the impact they want to make on the world.
I am passionate about bringing to light the essence of the companies or the people I work with. This core information is the foundation upon which we can build strong business and communication strategies.
I love nothing more than creating clarity, starting with your business objectives. We then dive into your mission, purpose, vision and values. All these are more than a ‘nice to have’ bit on a pitch deck, press release or website. The companies that live by their mission, vision and values are the companies that keep a loyal following and, as a result, are generally more resilient to external forces.
Drawing out the stories and honing in on what makes a business distinctive is my superpower.
What I do
How I work
It’s not our brain that tells us what to buy, turns out it’s our hearts. I guide my clients to connect emotionally with their audiences, by revealing who they are authentically; expressing their values clearly so they can find the people who believe what they believe.
To do all the above, I don’t just lean on my expertise. Instead, I borrow from life coaches (well, I’m one of them, so why not) and use assorted coaching tools as required. I’m fond of working with groups and love to lead client workshops where we tap into collective intelligence, creating programs that truly resonate. This process never fails to reveal insights that power up both business and communication strategies.
My coaching, consulting and storytelling services stem from two decades in luxury fashion. I had the privilege to work in London, Paris and New York for Christian Louboutin, whom I supported in retail, PR, wholesale, and then as general manager in the UK. I then became the brand’s first global head of communications. Many people think of me first for PR, Communication and Digital, but I am what you call a generalist first and foremost. This is because I have hands-on experience in building a business and seeing it scale up. I worked closely (and occasionally argued) with legal, HR, IT, etc, and led global teams.
I love business development and communication, and my coaching skills are the ace up my sleeve. I blend this altogether in my work: that’s why I chose to become a consultant and coach so I can use all my skills, resources and knowledge for the people I work with.
My Expertise
WHAT SETS ME APART IS MY ABILITY TO LINK COMMUNICATION AND DIGITAL INNOVATION WITH MY BUSINESS DEVELOPMENT SKILLS, MAKING ME AN IMPACTFUL PARTNER FOR MY CLIENTS.
I work with both companies and with individuals, offering my unique blend of coaching, consulting and storytelling.
LISTEN TO MY INTERVIEW WITH DR. ANDREA WOJNICKI, WHERE I CHAT ABOUT MINDFULNESS, COMMUNICATION AND LUXURY FASHION
TO COMPLETE THE PICTURE
A singer since my teens, you’ll find me using my voice in several ways: I am also a writer, podcaster, and a certified meditation and yoga teacher.
I am an avid online learner, enjoy hosting salons and generally Zoom in from Geneva, Switzerland, where I live with my two cats, Lalah and Kellan, and my dog Nandi.
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