AVM consulting is a branding & communication consultancy working with fashion and luxury partners worldwide.
project

001,NINA RUNSDORF

Brand Development: global strategy, e-commerce, wholesale
Coaching: people strategy
Storytelling: digital marketing, event conceptualisation, partnerships, PR, seasonal campaigns, visual identity

"Working with Anne Muhlethaler is one of the best decisions I have made, both professionally and personally. Anne has the keen ability to see both the big picture as to potential growth of my business as well as some critical ways to better organize the day-to-day business operations. Anne is an incredible people-connector and through her extensive network of contacts, I have been able to expand my business into new venues and new business opportunities, as well as introducing me to talented consultants that bring fresh perspectives and energy to my business. Anne always operates at the highest level of confidentiality. She is smart, thoughtful, trustworthy, and a pleasure to work with." Nina Runsdorf, founder

photo credits from left to right: Bobby Doherty, Maxime Ballesteros x 2, Nina Runsdorf

project

002,TOOSHIE

Brand Development: strategy, website, wholesale
Storytelling: brand identity, collaterals, influencer outreach, partnerships, PR, seasonal campaign

"Anne Muhlethaler was recommended to me by a friend and not only did I discover an amazing person but also a great asset for my company. She is very focused in understanding the business of fashion and has on top of that a very mindful and human approach to the business. Anne is a “visionaire", she is very good at growing your business and by her past and rich experiences with Louboutin she understands very well how fashion works on a 360 level." Natascha Sayn Wittgenstein, founder

photo and video credit: laurajanecoulson.com

project

003,ROLAND MOURET

Business Development: strategy
Coaching: executive recruitment
Storytelling: event conceptualising, integrated communications, special projects

"Anne was brought in to distill the vision of the founder and creative director into a clearly deliverable global communications strategy. She was tasked with sourcing new talent to lead agreed activations, while simultaneously mentoring a young communications team. Anne’s approach was agile and results driven, ranging from strategy to implementation, board level to inter-departmental, external to internal communications, all while keeping the broader business goals in mind. Anne is a changemaker and can be relied on to bring innovative approaches and new perspectives to any project. I would not hesitate to work with her again." Michelle Mahlke, general manager

"Anne allows me to focus on the needs of the company. From recruiting the right elements in these troubled times, to visualising the brands DNA through social media. Anne is a true multifaceted professional." Roland Mouret, founder & creative director

photo credits from left to right: Cleo Wade and Roland Mouret attending “Une Chambre en Ville” launch in NYC, photo credit: Matteo Prandoni / bfa.com

project

004,FELDSPAR

Business Development: strategy, wholesale
People Strategy: coaching
Storytelling: communication strategy & PR

"Anne has been so helpful - a voice of calm and reason, always looking towards and planning for the bigger picture even when it was just Jeremy and I running the whole show from around the kitchen table! She has been instrumental in helping us to establish our presence and gain international stockists - through assisting us with a PR to helping to build our communications strategy. In short, Anne is invaluable!" Cath Brown, co-founder

photo credits: Feldspar Studio

project

005,CHRISTIAN LOUBOUTIN

General Manager, UK, India, Ireland & Scandinavia (2007 - 2013)
Director then SVP, Global Communications, Group Companies (2011 - 2017)
Consultant, Special Projects (2017 - 2018)

photo & video credits from left to right: all brand's own, "Nude" ballerinas Sofia + Mauro

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