The Story of You Framework

Communications consultant and coach Anne Mühlethaler invites you to explore the art of communicating your true value to the world using storytelling as your most effective tool. 

Sharing what truly matters and why becomes a means of connecting with others, moving the conversation beyond what you do to who you are.

Anne’s mission is to empower you to tell a better story:  whether that means reclaiming or reframing your narrative. 

Why? Because your story matters.

It holds the key to deeper connections, stronger relationships and ultimately achieving your goals.

A bespoke storytelling framework

Anne offers a blended approach that she tailors to you, depending on your needs. Borrowing from various modalities, she starts with coaching tools, powerful questions and deep listening, expertly unearthing authentic stories that resonate. 

She leans on her skills as a PR and communications strategist and expertise in crafting strong narratives, public speaking, and mindful communication to help you weave together a compelling story and connect with the people you care about.

Who is this for?

The Story of You will appeal to those who are uncomfortable talking or writing about themselves. Anne’s objective is to help you become fluent in talking about who you are and what you do, so you can share better stories, connect and reach your own goals. 

'We don't always realise that we're the authors of our stories and can change the way we're telling them.

Your life isn't just a list of events.

You can edit, interpret and retell your story, even as you're constrained by the facts.'


Kind Words

‘You've not only written down my biography in an incredible way, but you've helped me to understand myself and what I do on a completely another level’ - Julia A.

Why AVM?

AVM Consulting prides itself on being a supportive partner and is well known for its honest, holistic and often courageous approach. 
Anne, the founder, is a seasoned communicator who draws on decades of experience to help you tell your story. As a coach, consultant and brand storyteller, she transforms your communication goals into meaningful conversations that resonate with the people who matter. For more about Anne’s expertise and qualifications, click here.

A Resonant Why

Once upon a time, Anne thought storytelling was her kryptonite. But life, as it often does, had other plans. Her latest post explores how she built a career on the very thing she thought she was bad at: starting out at Louboutin as a passionate yet introverted Saturday shop assistant to eventually becoming head of global communication. Because guess what? Stories bond us together. And they help build brands too. People don't just buy shoes, they buy the "why" behind them. Read or listen to the full post called Share your gifts, share your stories here.

Don’t wait, schedule your free exploratory session to start writing the Story of You