Perfect Number, 2020
![](https://avm.consulting/media/pages/consulting-selected-projects/perfect-numbe/f1184c8a3a-1706522108/perfect-number-avm-consulting-300x.png)
BRAND DEVELOPMENT:
Brand values, vision and mission development, communications strategy, e-commerce, agency and external partners assignment
COACHING:
People strategy
STORYTELLING:
Social media and digital marketing, tone of voice
![](https://avm.consulting/media/pages/consulting-selected-projects/perfect-numbe/9cf66349c5-1706522127/screenshot-2024-01-18-at-18.06.14.png)
'Anne joined us at a tumultuous time and was initially tasked to refine and adjust our Brand DNA and communication. However, over the course of the project, various new topics came up and I couldn’t have asked for a better sparring partner than Anne. Not only does Anne have an in-depth understanding of the fashion industry but has also been working in various roles that allow her to take a very holistic view on the projects she is working on.
I especially appreciated Anne’s very calm, always friendly and highly competent approach which made it a pleasure to work with her.'
Gunnar Brock, former COO
![A picture of a campaign for Perfect Number](https://avm.consulting/media/pages/consulting-selected-projects/perfect-numbe/defec40308-1706522121/perfect-number-rtw2020-626x816-crop.png)
![Perfect number coat](https://avm.consulting/media/pages/consulting-selected-projects/perfect-numbe/46a2e7a58f-1706522110/perfect-number-rtw-626x816-crop.png)